Career Change – 5 steps to Rebranding

When you’re thinking about changing your career, you must also think of changing your message, not just on your CV but also on your social media. Consider the following when making a change.

1. Rethink your social media message; think about the new audience and the new career. It is evident that when we apply for positions the first thing a recruiter will do it look at our social media presence, make sure you are sending the right message. Connect with groups in your target industry, comment on interesting articles ……. Network……… It is easier than ever to demonstrate to your target audience that you’re serious and invested in this new career, the more you do the more credible you will look to a potential employer.

2. Skills Analysis, this is probably the most important thing you can do, so spend some time on it. Figure out what your transferable skills are, by investigating all of your achievements and figure out what skills you used to be successful. Things like ‘problem-solving’, ‘influencing’, ‘people management’, are all transferable and highly saleable skills. Talk to your friends and colleagues and find out what they would say your skills are.

3. Research your chosen career, make sure you are fully aware of what skills are necessary to be successful in this career, give this part of the process lots of time and make sure you have more than one data point. Up-skill through training or attending events and make sure you know which skills are most valuable in your new industry.

4. Most of us identify ourselves through our professional identity; this would be a mistake when changing careers. Recruiters often use industry-specific language to identify potential employees. If you are not speaking the right language you may confuse recruiters resulting in you not even getting an interview.

5. Know what problem the recruiter is trying to solve, make sure you are a good fit for the job. You don’t have to tell the recruiter everything on your CV, just highlight the relevant experience and accomplishments.

If you are thinking about changing your career and need some support to make it happen, contact me and discover how career coaching can change your life.

Applying for a job.



When you see that perfect job what is the first thing you do?

Is the answer ‘apply immediately’? Probably not!!

The process of applying for a new position is often a lot longer than people imagine it will be.  Which is why we often need support.

If we are looking for work there is normally a good reason.  Either we can no longer work for our current employer and need to get out (more often than not we leave a person and not a job) or we are unemployed and need to get back into the workplace.

Either way, the point of the exercise is to become employed again!

As an HR professional with experience in recruitment, I have found that people seem not to have given the process any thought whatsoever. Often it seems that people just send the same CV to every available job on whatever website they are looking for.    (Seems unbelievable…… you would think so, but no so).

If you are serious about applying for a position with any company the first step is to learn about the organisation.  This is not just to make our application a little more readable for the recruiter, but it is also for us to better understand if this is the right company for us and just as important are we the right person for this company.

The next step is to align your experience and skill set with the job description in the advertisement. Easier said than done I hear you say.

A small tip is to draft the CV template with every single skill and piece of experience we ever had.  Make sure there are no gaps and when finished don’t be tempted to use it for any application.

Once the template is complete then we can think about what each application needs.  With some applications, we will flesh out a specific skill or previous position to allow the CV to speak to the recruiter. With other applications, we will focus on other parts of our skill set or other positions.

What’s the moral of this story. Give each application the time it deserves and give yourself the best chance of being invited to interview.





The Graduate Path to Employment

There are several different paths to employment at this stage in your career, the forward-thinking student will have been doing some work during their summer holidays to gain experience as an employee.  For those students who did not get the opportunity to do that, some of the following options might help:

  • Talk to your professor; ask him/her if they know anybody who would give you a job or an internship, or merely an interview.

o   All universities are in some way linked to the organisations that are offering courses, whether it is through personal friendships or professional relationships.

  • Apply to do an internship in your area of study

o   Start with the Google search word Internships, and this will take you to all sorts of possibilities.

o   Once you are in the company, you have the opportunity to make an impression.  This is vital in today’s competitive graduate job market.

  • Consider taking a temporary position

o   For the same reason as above, once you have your foot in the door, you have the chance to make that all-important good impression, if and when a permanent position becomes available you will be in the right place at the right time

  • Apply for jobs on a jobs board related to your field of study

o   For this action, you will need a CV.  But you don’t have much work experience to put on your CV so what should you do. This is the time for you to learn about the different kinds of CVs and which is the most suitable for you in your time of life and career.

  • Look at the Times top 100 Employers and find out which employer is in your field of study.

o   Make your application directly to these employers using your functional CV and a portfolio if one is called for.

  • Register at an Agency

o   Recruitment agencies are always looking for new candidates to register with them.  The agent will then place your CV with the employer he/she thinks is most suitable.  The agent works on commission so they will do the best they can to get you employed.

Imposter Syndrome


Are you suffering from Imposter Syndrome, Have you ever felt like you are just faking it and that someone will someday catch you out. You are not alone, “two-thirds of women in the UK workforce suffer from Imposter Syndrome”, so says Karen Higginnbottom of Forbs.

Karen goes on to say, “Receiving criticism was the biggest cause of their ‘Imposter Syndrome’, and while one in five said having to ask for help made them doubt their abilities at work.”

So what is the answer, if you are feeling a little self-conscious or are lacking confidence what should you be doing.

Professor Sir Cary Cooper, psychologist and expert on wellness in the workplace suggests that we should find out from our colleagues and other people what they think about us, hence getting a more realistic view of our strengths and skills.

As women, we are our own worst critics ALWAYS. One of my regular conversations when meeting with clients for confidence coaching or when people are thinking of a career change begins with the question, what do people come to you for, if they need help? The answer to this is normally a great place to start in order to understand what you are valued for in the workplace.

Another way of tackling ‘Imposter Syndrome’ is through gaining self-confidence at work, we can do this by retaining the services of a coach who will support you through the challenges at work that will allow you to build your self-confidence. Tackling challenges at work will help you to gain self-confidence.

Let’s use August 2018 as the confidence boost we all need in the workplace, figure out what you need to do to increase your self –confidence and just do it.

Should you need any help please feel free to contact me on or check out my FaceBook page

Work Life Balance out of Whack?

Is this what you feel like at the end of the day. Everyone else is taken care of and there is nothing left for you. The boss is sending you emails at 8pm at night and you are wondering where you will find the time to see your kids. Can’t seem to find the work-life balance everyone is talking about.

If the answer to this is yes then it’s time for a change. One of the most frequent issues my clients have is the always elusive ‘work-life balance”. How do it get this? I am often asked.  This is where I do my best work, I start with the question of what does a perfect work-life balance look like to you? Most of my clients don’t know the answer.

Setting a goal is like punching in an address on the sat nav if you don’t know where you are going, how do you expect to get there?  Coaching is the guidance you need to clarify what you want in our life and also what you no longer need.

If you need help to clarify where you would like to be and a little support to get there. Call me for a chat and let’s see what we can do together.




It is a sad fact that we often choose a career so early on in our lives that it cannot sustain our interest through out our life. This dwindling interest often results in considering a career change. Luckily we now live in an era where that is not only passible but also practically expected.

Here are some quick questions and if you answer yes to one or more of these then maybe it is time for a change

1. Do you get defensive about your job? If someone asks you where you work, do you like to brush over it and move on?
2. Are you actively disengaged?
3. Is your health suffering? Is stress becoming the biggest thing about your job?
4. Are you uninterested in career development?

If the answer is yes to any of the above maybe it is time to consider a career change or if you are in a position where you are considering rejoining the workforce after an extended absence. I can get you there contact me now before it is too late.

If you are no longer interested in your job, others will notice, it would be prudent to get your ducks in a row and move on before you are moved on……..

Take advantage of my limited offer of 10% off for anyone who signs up for my 6 week Career Coaching Programme before the end of July to commence early August.

Call now for free to discover what a difference 6 weeks can make in your life.